Open That Bottle Night – the perfect excuse to enjoy wines saved for a rainy day! Since its inception in 2000 by two wine journalists at The Wall Street Journal — Dorothy J. Gaiter and John Brecher — Open That Bottle Night (#OTBN) has become a global event, held annually on the last Saturday of
Many Australian and New Zealand wineries making the effort to engage on Facebook are receiving mixed results – how can you avoid this?
A brand story well told becomes the rallying cry and call to action for staff, investors, distributors, customers and consumers.
As a small business owner I understand the challenges small businesses face daily – what to prioritise, where to invest and how to maximise profit. A business plan is the key to answering these questions. Lets be honest, writing a business plan is a daunting task and when you see long planning templates which require
In the time I’ve been practising marketing communications the environment has changed significantly – let’s face it I’ve been around for so long social media wasn’t invented when I started! Back in the day, brand owners used to be in ‘control’ of their brand, they were responsible for most of the public discussions about their
Recently I dusted off a ‘how to wine PR’ article I had written about seven years ago for http://wbmonline.com.au. However, even with the emergence of new media channels via Twitter and Facebook, the rules for quality communication with the wine media remain unchanged. Sure, not everyone reads the wine media. There are a lot of folks
Winning an award or accolade is a great recognition quality. But once that has been achieved its up to brand owners to amplify that success and turn it into listings and sales.
The story behind what Brand Amp means and why its the perfect name for a business assisting with marketing, communications and public relations.