Open your favourite bottle of wine on Open That Bottle Night

Open That Bottle Night 2016

Open That Bottle Night – the perfect excuse to enjoy wines saved for a rainy day! Since its inception in 2000 by two wine journalists at The Wall Street Journal — Dorothy J. Gaiter and John Brecher — Open That Bottle Night (#OTBN) has become a global event, held annually on the last Saturday of
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Brand Amp guide to creating an effective Business Plan

As a small business owner I understand the challenges small businesses face daily – what to prioritise, where to invest and how to maximise profit. A business plan is the key to answering these questions. Lets be honest, writing a business plan is a daunting task and when you see long planning templates which require
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Brand Amp’s reasons for embracing Social Media

Social Media gives businesses the power to amplify brand messages
In the time I’ve been practising marketing communications the environment has changed significantly – let’s face it I’ve been around for so long social media wasn’t invented when I started! Back in the day, brand owners used to be in ‘control’ of their brand, they were responsible for most of the public discussions about their
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Wine PR rules the Brand Amp way

Wine PR is more than mere words. Just ask Brand Amp
Recently I dusted off a ‘how to wine PR’ article I had written about seven years ago for http://wbmonline.com.au. However, even with the emergence of new media channels via Twitter and Facebook, the rules for quality communication with the wine media remain unchanged. Sure, not everyone reads the wine media. There are a lot of folks
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